Influencing

Woo

Wins others over. Thrives on meeting new people.

Domain Influencing
Core Need Engagement
Power Connection & Persuasion

Woo in a Nutshell

People with Woo are natural connectors who thrive on meeting new people and winning them over. They're energised by engagement and building relationships.

People with high Woo are charming and engaging. They draw energy from interacting with new people. They're not content in isolation. They want to connect, persuade, and bring people along.

At their best, people with high Woo are bridges between groups. They build networks, create relationships, and open doors. They make people feel welcomed. Their warmth is magnetic.

Your Key Contributions

  • Making quick connections: Your warmth turns strangers into allies quickly, which opens doors the team couldn't force
  • Warming up rooms: You make cold rooms and difficult partners feel welcoming within minutes
  • Growing the network: You continuously expand the team's network, building the relationships you can call on later

Watch Out For

  • Building broad networks but shallow relationships
  • Difficulty with one-on-one depth
  • Saying yes to too many social commitments
  • Assuming charm solves all problems

The 2 Sides of Woo

What Energises You

  • Meeting new people and making a good impression
  • Building networks and opening connections
  • Getting people excited about an idea or opportunity
  • Social interaction and conversation
  • Being in rooms full of people

What Drains You

  • Sitting alone or in isolation
  • Small groups with no new people
  • Having to do deep listening instead of engaging widely
  • Rejection or people not liking you
  • Environments where connection doesn't matter

How Others See You

CharmingConnectorEngagingWarmPersuasiveApproachable

How to Invest in Woo for Work

If You're high in Woo

  • Build relationships with substance, not just surface connection.
  • Pair with Relator or Empathy to deepen relationships beyond charm.
  • Use your network to open doors and create opportunity for others.
  • Know that charm alone doesn't build lasting trust; substance does.

Managing Someone Who Leads with Woo

  • Let them network and connect people.
  • Use them in client-facing or external roles.
  • Give them people to bring along and win over.
  • Balance their breadth with someone who goes deep.

Connecting with Someone who Leads with Woo

  • Engage with them openly; they value warmth and response.
  • Introduce them to new people; it energises them.
  • Don't expect them to stay in static relationships.
  • Appreciate their ability to make people feel welcome.
Frequently Asked Questions

Woo, answered

How can I harness Woo when I'm leading a team?

Use your connection and persuasion to inspire others. The best Woo leaders bring people along through genuine engagement. Don't let charm become manipulation.

What does Woo look like when it's overused?

You're all engagement and no depth. You say yes to everything and follow through on nothing. You charm people but don't build real relationships.

What kind of work environment does Woo thrive in?

Sales, business development, marketing, client-facing roles, networking-heavy industries. Environments that reward relationship-building and outreach.

What if Woo is at the bottom of my profile?

You probably prefer depth to breadth and prefer established relationships to new ones. Partner with Woo colleagues to expand your network. Use structured networking instead of organic connection.

How do I use charm for good instead of manipulation?

Charm is a tool for connection, not control. Use it to open doors and build bridges, not to get your way. Let people have free choice.

Your next move

Find the role that fits your strengths best

Reading about Woo is a start. A 1:1 coaching session gives you a personalised roadmap and the strategies to transition to a meaningful career that's true to who you are.

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