Influencing

Communication

Brings ideas to life through vivid stories and words.

Domain Influencing
Core Need Expression
Power Clarity & Engagement

Communication in a Nutshell

People with Communication are natural storytellers and speakers. They find the words to express ideas clearly and engage others.

People with high Communication make ideas concrete through language. They're comfortable in front of groups. They find the metaphor, the story, or the turn of phrase that makes something click for others. They bring ideas to life.

At their best, people with high Communication make complex ideas accessible. They articulate what others feel but can't express. They connect with audiences. Teams understand direction better when people with high Communication explain it.

Your Key Contributions

  • Articulating ideas: Your ability to put words to ideas helps the team understand and rally around what matters
  • Telling the story: You tell the story that makes the work land with clients, leaders, or anyone who needs to believe in it
  • Voice in high-stakes: You become the voice of the team in high-stakes moments, making sure the message doesn't get lost

Watch Out For

  • Talking for talking's sake without substance
  • Relying on charm instead of rigour
  • Oversimplifying complex ideas
  • Not listening as well as speaking

The 2 Sides of Communication

What Energises You

  • Crafting a message and delivering it to an audience
  • Watching an idea click for someone because of how you explained it
  • Working with people who appreciate words and language
  • Public speaking and presenting
  • Bringing stories and examples into conversations

What Drains You

  • Being asked to work in silence or without expressing your ideas
  • Audiences that don't engage or respond
  • Having to work with dense, unclear information
  • Colleagues who shut down discussion
  • Being told to be quiet or not speak up

How Others See You

ArticulateEngagingStorytellerCharmingClear-SpeakerExpressive

How to Invest in Communication for Work

If You're high in Communication

  • Back up your words with substance and research.
  • Listen as much as you speak; your voice is strong, let others have one too.
  • Pair with Analytical or Input to ground your communication in evidence.
  • Use your gift to amplify others' ideas, not just your own.

Managing Someone Who Leads with Communication

  • Use them to present to groups and represent the team.
  • Give them platforms to speak and ideas to articulate.
  • Ask them to help clarify complex information.
  • Don't assume eloquence equals depth; check the substance.

Connecting with Someone who Leads with Communication

  • Engage in conversation with them; they thrive on dialogue.
  • Ask them to explain something to you; they enjoy it.
  • Don't interrupt or shut them down when they're expressing an idea.
  • Value their storytelling and the way they make things real.
Frequently Asked Questions

Communication, answered

How can I harness Communication when I'm leading a team?

Use your voice to clarify direction and inspire people. The best Communication leaders help teams understand not just what they're doing but why. Don't let eloquence substitute for depth.

What does Communication look like when it's overused?

You talk without listening. You rely on charm to get past weak ideas. You become the person everyone groans about because you talk too much.

What kind of work environment does Communication thrive in?

Any environment that values clarity and engagement: sales, marketing, leadership, public-facing roles. Environments with regular communication and presentation opportunities.

What if Communication is at the bottom of my profile?

You probably prefer working quietly and let your work speak for itself. That's fine. Partner with Communication colleagues to help articulate your ideas. Write instead of speak when possible.

How do I communicate complex ideas without oversimplifying them?

Use stories and examples to make the idea memorable, but ground it in real substance. Simplify the explanation, not the idea itself.

Your next move

Find the role that fits your strengths best

Reading about Communication is a start. A 1:1 coaching session gives you a personalised roadmap and the strategies to transition to a meaningful career that's true to who you are.

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